The visitor economy in East Lincolnshire is valued at £529,890 million (2013), spent by over four million visitors who have chosen to visit the area for a short-break, longer holiday or for the day. Approximately 80% of the tourism revenue is generated in the principal resort of Skegness and neighbouring resorts of Ingoldmells and Mablethorpe.
The main highlight of Skegness is the beach and seafront attractions and activities. The Jolly Fisherman is an iconic mascot for the town who first appeared on posters with the Great North Railway in 1908. The resort has been attracting visitors since the Victorian era and is recognised as being a top five resort for England. The national tourism agency, Visit England, also classifies Skegness as an ‘attract brand’ meaning that it is one of England’s leading visitor destinations.
The main attractions at Ingoldmells are Butlins, which is the first site that Billy Butlin opened in 1936, and Fantasy Island home to various rides, attractions and Europe’s largest seven-day market.
Mablethorpe’s main attractions are the beach, which is flanked by beach huts along the promenade, and Queens Park, which offers a great range of activities for the family.
Moving inland the Lincolnshire Wolds is a designated Area of Outstanding Natural Beauty (AONB) and perfect for outdoor activities such as walking, cycling and horse riding. On the edges of the Lincolnshire Wolds is a number of historic and traditional market towns. The market towns of Louth, Horncastle, Alford and Spilsby still hold weekly markets which all received market charter rights during medieval times and are still thriving today.